Issue link: http://read.uberflip.com/i/87421
conduct search engine optimization analysis of enterprise search engines? In fact, there are a number of firms that have actively engaged their research librarians to review search engine optimization not only for enterprise search but also for the document management system (DMS). Librarians can help monitor what users are searching for on the intranet and help surface "best results." They can also lend expertise in thesaurus development and ensure that these robust engines do not violate ethical screens or inadvertently display confidential documents/information. Current Awareness Promotion: Pushing relevant content to the right users at the right time has become a critical need for successful lawyers. Law librarians have long been disseminating current awareness information related to their firms (their cases, deals, clients and industry information) and the competitive landscape (business and competitive intelligence). Current awareness systems have become quite complex. They require information professionals who can craft precise search queries to deliver smart filters, and who are knowledgeable about U.S. and international copyright laws to keep the firm safely within the bounds of fair use. Social Networking Tool Development and Maintenance: Current awareness is no longer limited to professionally edited publications. Important current awareness can now be gathered from nontraditional sources, such as internal and external blogs and wikis. While commercial systems are available to crawl and monitor peer firm social networking activity, the legal information professional sleuth is well-suited to manage this activity. Knowledge Support Services: As an extension of the virtual reference desk that has been under the purview of the law library, law librarians are apt to connect lawyers with key KM resources, such as exemplars, models, forms, and expertise and matter information. Strategic Cost Recovery: While there has been a trend by institutional clients to refuse to pay for computer-assisted legal research services such as Lexis and Westlaw, recent surveys show that most Am Law 100 firms have cost recovery policies in place to pass 38 AALL/ILTA White Paper along some of the cost of these services. Law librarians can play a vital role in drafting a measured policy, managing costs and moving the firm to nonmetered alternatives. Proactive monitoring of the firm's information services helps reduce the firm's online data spend. Further, a cost recovery system managed by the law librarian can lead to further efficiency benefits by providing lawyers with seamless password authentication; tagging research sessions to valid client/ matters; prompting users to access pro bono menus that reduce the firm's costs, and generating detailed usage reports that can be used to negotiate new lower cost license agreements based on the actual usage and not the size of the practice group. Librarians As Value-Adding KM Professionals Law librarians and legal information professionals are transforming themselves into value-adding knowledge professionals. They are able to leverage their expertise to enhance accessibility of information and to promote a strong collaborative relationship with their customers including lawyers, clients and other professional staff members. They can make a strong contribution by strengthening the knowledge flow within the organization, offering value-adding services and training users on the effective use of these services to enhance not only practice support, but to further the business of law. A/I Click here to download the handouts from the "Growing Beyond the Four Walls of Your Library into Strategic Knowledge Management" session held at the 2012 AALL conference.