Sign & Digital Graphics

October '17

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S I G N & D I G I T A L G R A P H I C S • October 2017 • 67 always concede, "I know nothing about signs." It is only at this point a graphic designer will be open to considering learning sign design. Anything before this point is a waste of time. The Main Benefit for a Graphic Designer to Learn Sign Design From my experience, learning sign design will eventually increase your understanding of branding and branding design, which is a specialized knowledge involving graphic design. Learning sign design will undoubtedly increase a desi- gner's understanding of identity signage (i.e., a small business logo sign). Sign design will show you why most billboard designs don't work, mainly because you can't read them. Just a waste of design. Learning sign design will absolutely increase a graphic designer's skills, hands down. And lastly, sign design is more than dimensional signage, it also covers struc- tural design. Here are three tips and techniques that I employed to learn the basics of sign design and sign drawing layout. Tip 1: Understanding an Isometric Image (Basic Drafting) What does drafting have to do with sign design? I'm glad you asked. Drafting allows a designer to convey a 3D view of an object such as a front view and side view. This is a basic requirement of sign design, mainly, custom electric signage. If a sign project requires more visuals to help sell a project, a sign desi- gner may include a top view and even an oblique view (rarely needed). Basically, drafting will give a newly hired graphic designer a basic understanding of dimen- sional objects. This is the same require- ment with sign design: to have a basic understanding of dimensional objects. Years later, I began to ask this interview Architectural sign design examples. Courtesy of

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