Sign & Digital Graphics

October '17

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Page 39 of 120

G R A N D F O R M A T • October 2017 • 1 GRAND FORMAT W ide- and grand-format digital printing is an integral part of today's signage and commercial graphics markets. Demand continues to grow for graphic applications that range ever wider in scope as improved printer technologies, appropri- ate ink sets and a flood of new printable substrates continue to open the doors of wide-format possibilities. And with this greater demand comes the need for faster printers that can produce high-quality results. With this Market Intelligence Report, Sign & Digital Graphics aims to provide a snapshot of the marketplace from the shop's perspective. Our goal is to help gain a clearer picture of the segment including the types of jobs being done, the equipment being used and the relative health of wide-format printing today. Overall, results of the survey shows that this continues to be a very strong segment of the industry, and that it is still growing. Survey Methodology This survey was conducted in June 2017 and included veri- fied businesses and subscribers of Sign & Digital Graphics maga- zine. It was done via electronic mail through SurveyMonkey. com and complied with all CAN-SPAM act laws as well as the NBM privacy policy. Respondents were selected from the Sign & Digital Graphics subscriber database and all survey recipients were provided the same version of the survey. A total of 216 responses were received and no fewer than 56 responses were received on any one question. Some survey totals equal more than 100% because readers check all of the categories that apply. All statistics and statements found in this report are based upon survey findings except where noted. With some questions, there is insufficient data to be representative sample. The businesses surveyed are primarily involved in signage and digital graphics including wide/grand-format printing, com- mercial, dimensional, electric, P.O.P., exhibit displays, vehicle wraps and outdoor advertising. For the purpose of this survey, wide/grand-format businesses are defined as those shops and individuals that design, produce, install and/or sell wide-format (48" or larger) signage and digital graphics. GRAND FORMAT DOING THE NUMBERS This year's survey shows continued growth and a confident market B Y K E N M E R G E N T I M E Ken Mergentime is the Executive Editor for Sign & Digital Graphics magazine. The Shops Of the shops that participated in the survey, we find that 85% of survey respondents indicate that some portion of their business is directly related to wide/grand-format signage and digital printing, and 71% of survey respondents say they pri- marily serve the local or regional geographic area. Most shops (74%) report having 10 or fewer employees, and more than half (60%) say that their staff counts have stayed the same as the previous year. Most shops (83%) say they use industry publications (such as Sign & Digital Graphics) and manufac- turer-supplied information (79%) as their primary resources for continued product knowledge and education. Revenues and Outlook Although not in a steep upward climb, this market segment seems healthy when examining the revenues and outlook of the shops. Profitability looks good among the shops surveyed, with the majority (55%) of respondents reporting that sales in wide/ Top Revenue Earning Applications Produced with Wide/Grand-Format Printers Banners (indoor/outdoor) 51% Vehicle wraps 43% Event graphics 27% Trade show/event graphics 17% Backlit displays 16% Retail/P.O.P. displays 15% Posters 15% Office/home decor 14% Wall/building wraps 13% Custom murals 9% Fabric banners (indoor/outdoors) 9% Wayfinding 8% Photo portraits 7% Museum graphics 6% Wallpaper 4% Fabric graphics 3% Other 9% None 2% (Source: NBM Wide/Grand Format: Market Intelligence Analysis) W I D E / G R A N D - F O R M A T : 2 0 1 7 M A R K E T I N T E L L I G E N C E R E P O R T

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