Sign & Digital Graphics

October '17

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G R A N D F O R M A T • October 2017 • 19 Finishing the Big Jobs Adding finishing equipment can save time, reduce costs and boost profitability B Y M A U R E E N D A M A T O Maureen Damato is sales dealer account manager at Colex Finishing, Inc. She is responsible for setting up and supporting a national dealer network selling finishing hardware and software solutions. F I N I S H I N G F O R G R A N D F O R M A T A product is not finished until it has been finished! There are many finishing options for signs and display graphics, but if you are upgrading or thinking about adding new equip- ment in your shop, there are a variety of finishing solutions for specific workflows that need to be considered carefully. You can often improve ROI and delivery time to customers by making a finishing purchase in tandem with your printing device purchase. The print service provider (PSP) should consider cost reductions for existing jobs and savings over outsourcing. In addition, shops should consider whether a new finishing solu- tion will allow for new, larger, more profitable jobs, and the possibility of taking cutting jobs from other print shops and competitors that don't have appropriate finishing equipment. The fact is that adding finishing equipment can help reduce production time, reduce overtime demands and allow for more out- put, further driving profits. GRAND FORMAT Finishing is a critical component of grand-format print pro- duction, and because printers are faster than ever, and printed materials continue to get wider and longer, manual finishing methods are becoming increasingly inadequate. Many PSPs operate and thrive by offering shorter and shorter delivery times. Because of this, it's critical that the finishing process does not become a major bottleneck that will delay delivery and invoicing to customers. Analyze Your Media PSPs need to analyze the type of media they use. With as many different materials as there are, there are just as many specific cutting requirements. The type of media is essential in deciding whether they just require straight-line finishing or contour-cut finishing equipment. Soft or hard, rigid or flexible, heat-sensitive, prone to distortions—the diver- sity of materials and their specific cutting parameters keeps growing, and so do The Sharpcut Flatbed Conveyor cutter with auto feeder. (Image courtesy of Colex Finishing)

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