Sign & Digital Graphics

October '17

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G R A N D F O R M A T • October 2017 • 27 NEW INK ON THE BLOCK Canon's new Océ Colorado 1640 printer brings new potential to the industry B Y J O H N K A U F M A N John Kaufman is a senior marketing specialist for Canon Solutions America. He can be reached at jkaufman@csa. P R I N T E R T E C H N O L O G Y A s the grand-format printing market matures, competi- tion among print providers has gotten tougher. Demand for large, high-quality prints with faster turnaround times on an ever-widening range of substrates is keeping the market lively and competitive. Now Canon enters the field with a new kind of inkjet printer that employs some intriguing technologies that can be applied to this market. Why Design It? So you may ask, why did Canon develop this new technology? The answer has many layers, one of which is market growth and evolution. Print volumes in the wide format market are continuing to grow, in part because brand owners and marketers are constantly looking for ways to keep their brand messaging fresh. They are driving the demand and the result is more vol- ume being printed, and new applications are continuously being developed within this segment. This is supported by the research conducted by PRIMIR * for the NPES (the association for suppliers of printing, publishing and converting technologies) in wide-format trends, that 75 percent of respondents from their surveys expected their wide- format print volumes to increase in the coming 12 months. Additional research has confirmed that this will continue for years to come. For example, IT Strategies ** forecast worldwide growth of combined wide format print volumes across latex, eco-solvent and UV-cure roll-to-roll printing technologies to increase from 1 billion square meters to over 1.6 billion square meters by 2020. Another driver is increasing demand for faster turnaround times. So, not only are volumes increasing but the required turnaround times are getting shorter and shorter. A grow- ing number of print jobs in the market, more than 40 per- cent according to an InfoTrends study *** , need to be turned around within 24 hours, and a majority of those need to be turned around the same day. What this means is there is a high demand for faster printers with instantly usable output without drying or outgassing… hence the sweet spot for the Océ Colorado 1640 Printer. GRAND FORMAT * PRIMIR Wide Format Inkjet Printing Trends, June 2015 ** IT Strategies WF InkJet Graphics Summary 2015 ***Wide Format Printing Critical Element in the Communications Mix, InfoTrends 2013; N=310 respondents

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