Sign & Digital Graphics

October '17

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38 • October 2017 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS Revisiting the Vehicle Wrap Checklists Checklists to keep your wrap jobs on track Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, Calif. She has been in business since 1995, and has worked in the sign industry for more than 20 years. You can visit her web- site at B Y C H A R I T Y J A C K S O N Let's Talk Shop Two Forms After working through all the information we wanted to include, we decided to organize our steps and information into two separate forms. One form we work through with the cus- tomer. The second form is for our own shop use, and follows the job from the front counter sale, to production and on through the entire installation. I should clarify that before we start pulling out forms and getting really in-depth with the customer, we do ask them a few preliminary questions, and we do a quick initial inspection of the vehicle. Time is tight in a busy sign shop and while we give every customer our full attention, it's important to determine how serious the customer is about moving forward before we get too far along in the process. Sometimes the vehicle itself isn't in good enough condi- tion to wrap, so we'll do a quick check of the paint with the customer and point out why the wrap could fail. Other times the customer is just gathering some initial information so they can determine their budget and advertising goals before they actually pull the trigger. We still use our wrap coverage sheets to give customer's a rough idea of price ranges too. These are wrap templates for common vehicles, like full-size vans and Transit vans, with highlighted coverage. We have the coverage and pricing options broken down as spot graphics, half wrap, three-quarter wrap and full wrap. W e've used the same Wrap Checklist form for a few years now, and it's done a good job of reminding us of steps throughout the wrap process. Over the years we've added additional forms with information on wrap maintenance, paint removal disclosures and washing reminders before the vehicle is brought in. When these are coupled with the template forms we also keep in a binder, and wrap coverage short cuts for common vehicles, we've started to accumulate too many forms. So when the paperwork becomes too much then staff starts to skip steps along the way. We knew we needed to revisit our wraps checklist system. We needed to create something that was a bit more compre- hensive and yet eliminated excessive forms and steps. We also wanted to have something that would show the customer our professional approach to wrapping their vehicle that would also ensure that we cover each important step and also clarify the wrap process for the customer so they know what to expect. With so many steps involved in the sales, design, production and installation of vehicle wraps, checklists keep the project efficient and professional.

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