Sign & Digital Graphics

October '17

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40 • October 2017 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS This quickly shows the potential cus- tomer what a wrap can cost with different amounts of coverage. It also opens up the door for budget discussions and lets the customer know that they have options. Customer Form The customer form is primarily infor- mational. It allows us to walk customers through the wrap process. Many times a customer knows they want their vehicle wrapped, but they have no idea what is involved in the process. Not only does it look professional to have organized forms that outline the steps, but it also clarifies how much goes into making their wrap an effective advertisement. They're spending a lot on the wrap and we feel it's important to meet, and exceed, their expectations. The first section of this form lists the steps involved in wrapping their vehicle, For fleet accounts it's important to note placement measurements. Our installer checklist reminds us to note this and other important information. and we give the customer a brief over- view of how the process works. Some of these steps may be done out of order. It's at this point where we're really assess- ing how ready the prospect is to get the wrap going. The "Wrap Process" sec- tion of our customer form is a guideline for us to inform the customer of what we'll need from them and what they can expect from us. Vehicle Inspection The "Vehicle Inspection" section of this form may be visited twice through- out the process. Initially we do an inspec- tion with the customer and just note any areas on the vehicle that we can't war- ranty coverage over, or we think may be visible through the wrap—like scratches or chips. Later on, when we're getting ready to wrap the vehicle, we may notice additional spots on the vehicle that require notation. We'll also photograph these areas for future reference. Measuring We do most of our wrap proofs on photos of the actual vehicle. If it's not available for measuring then we use a template from Art Station's Vehicle More templates.

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