Sign & Digital Graphics

October '17

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SPECIALTY IMAGING DIGITAL GRAPHICS W hen an old-time car enthusiast complains that all of today's auto- mobiles look more or less the same, design-wise, there's a bit of truth in that, especially when you're trying to tell one modern four-door family sedan or SUV from another. But color customization is becoming a bigger business as a result of all that similarity, and that's a chance to turn even those nearly interchange- able contemporary cars into a very specific, one-of-a-kind offering, with far more consumers now interested in affordable and relatively easy ways to spruce up their rides. That's where the eye-popping glitz of specialty films has turned into a unique niche, offering an infinite variety of finishing treatments that can enhance or even radically transform the underlying paint job, yet also leave it intact. Both high-gloss and matte-effect treatments have become very popu- lar, as well as reflective, metal-flake or even textured films to thoroughly change up a car's appearance. S P E C I A L I Z E D A D H E S I V E F I L M S Specialty films Consumers interested in reset- ting their car's boring looks can dig into a multi-colored rainbow of metallic and color effects B Y A N D Y S T O N E H O U S E Andy Stonehouse is a freelance writer based in Greeley, Colorado. 46 • October 2017 • S I G N & D I G I T A L G R A P H I C S Specialty films are available for a variety of window graphics. (Photo courtesy of Metamark) Audi TT wrapped by ND Vinyls. Wrapped in Matte Iced Blue Titanium—one of our "matte chrome look" films. (Photo by Zuumy)

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