Sign & Digital Graphics

October '17

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S I G N & D I G I T A L G R A P H I C S • October 2017 • 47 What's more, specialty films can also be used in a number of other venues, such as indoor façade films or retail win- dow graphics—equally easy to install, but also simple to remove for changing sales campaigns. Ryan Scislowicz, manager of busi- ness development and marketing with Lake Orion, Michigan's Kay Automotive Graphics and Premium Marking Films, says color is definitely king in the specialty film market, and he's increasingly seeing the kinds of treatments once reserved for custom car shows now appealing to more traditional automobile fans. "The driving force behind the color change wrap industry is the constant introduction of new colors," he says. "The growing trends within the indus- try and for KPMF include color-shifting films and matte chrome effect films. One of the newest innovations in specialty film products, released at the recent WRAPSCon show, was KPMF's Ultimate Black. Scislowicz says it offers expert installers a huge range of uses, especially as more consumers are look- ing for entirely blacked-out vehicles—a look so popular even carmakers such as Dodge and Chevrolet are offering it in their off-the-lot SUVs and cars. "This film was introduced as an accent film for wrapping roofs and chrome details, and it offers the deepest high-gloss black in the industry and is also self-healing," he says. Scislowicz says the main difference between the new Ultimate Black product and a standard gloss black film is that the new product must be applied via a wet application, especially for large surfaces such as a vehicle roof. Toyota Scion wrapped by NJ Vinyl Wrapz. Wrapped in KPMF Morpheus Black—an iridescent color shift film. (Photo by Short Throw Society) (Photos courtesy of Metamark)

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