Sign & Digital Graphics

October '17

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56 • October 2017 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL I N T E R I O R W A Y F I N D I N G Electronic Wayfinding Signs Pros and cons for digital direction systems B Y S H E L L E Y W I D H A L M Shelley Widhalm is a freelance writer and edi- tor and founder of Shell's Ink Services, a writing and editing service based in Loveland, Colorado. She has more than 15 years of experience in communications and holds a master's degree in English from Colorado State University. She can be reached at or shellsinkservices@ E lectronic digital wayfinding signs can grab the attention of a building's visitor, but are they the most efficient, cost-effective way to get that visitor from point A to point B? "With wayfinding, the foundational goal is to get the individual to the desti- nation in the most effective path possi- ble," says Charles Kelly, Jr., president and owner of Clarke Systems in Allentown, Pennsylvania., a wholesale provider of interchangeable static wayfinding sys- tems for more than 35 years. Wayfinding, a term in use for three- plus decades, evolved into the digital world nearly a decade ago when liquid- crystal display monitors arose in popu- larity and became more affordable. The signs carry a higher initial price point but allow for more flexibility in updat- ing data and providing a multiuser expe- rience, though the uses have not been completely determined. Digital Signage Still Developing "The digital format is not decided yet. It's like the first operating system of a computer. It's still a little bit con- The Hilton San Diego Bayfront, a hotel and conference center in California, uses interactive digital signage to show maps and events and to provide guests with the correct wayfinding path to their destinations. The signage was installed by Janus Displays. The Davenport Seattle hotel uses a dynamic map to highlight the destination for each meeting to the corresponding event list. The signage was installed by Janus Displays. Janus Displays in St. Petersburg, Fla., installed an event directory at the Atlantis Casino Resort Spa in Reno, Nev. The direc- tory provides wayfinding information dur- ing the day and can be used for menus and promotions in the evening.

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