Sign & Digital Graphics

October '17

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S I G N & D I G I T A L G R A P H I C S • October 2017 • 57 fusing," says Alon Bar, general manager of Vista System International, a Sarasota, Fla., manufacturer of interchangeable static wayfinding systems and aluminum sign frames that has been in business for nearly 20 years. "Each one is built differently, and we don't know what to do with all of them. The traditional signage is much easier to look at and see what it says." Static or traditional signs are simpler to scan and determine the message, while digital signs vary in how they are built and, on the user's end, require programming and clearly getting that message across, Bar says. "The power of simplicity is not introduced in the digital world fully," Bar says. "In traditional wayfinding it's there and in digital it's getting there." Today's wayfinding users expect a more inter- active and personalized experience, says Chris Keefe, vice-president of products for Four Winds Interactive, a digital signage systems company in Denver. "Most of the users carry smartphones and use the devices to get directions, demanding a seam- less user experience," he says. "Digital wayfinding is engaging, easy to update, supplemented by mobile and completely integrated into existing building systems," Keefe says. "Digital technology allows properties to expand their com- munication capabilities into social media, advertis- The directory signs are part of Vista System International's Vista Square series. The double-sided pylon sign is from Vista System International and is located in a shopping center in Brandenburg, Germany.

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