Sign & Digital Graphics

October '17

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58 • October 2017 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL ing, user feedback and a wide variety of other use cases. When implemented as an extension to a traditional static wayfinding system, a broad range of potential user profiles are serviced with a system that will allow property managers to expand capabilities to account for new market trends." Digital vs. Traditional Signs When it comes to interior wayfinding, digital and static signs have their advantages and disad- vantages from cost to usage. "The biggest comparison is that one is static and the other is dynamic and ever changing," Kelly says. "There is a cost to the dynamic that is greater than the static." Digital and static signs cost virtually the same in the exterior use of physical materials, but vary in interior components and operations. Both types of signs primarily are made out of aluminum, plastic and wood and, in some cases, manmade materials like avonite and nevamar. Other metals can include stainless steel, zinc and brass, and the wood can vary from hardwood to plywood covered in laminate. Wood has a high presentation factor for the content of the sign, while plastic is less costly, says Jason Hutty, marketing director of Janus Displays, a St. Petersburg, Florida, company that makes digital signage systems for large complexes that include hospitals, military bases and college campuses. "Steel, especially, is expensive and very heavy, so it's not that great for architectural signage," Hutty says. Beyond the material, digital signs carry a higher cost than static signs due to the screens, interior components and cost to operate, either from the use of electricity for wired connections or Internet connectivity for wireless connections. Building and property managers log into a com- puter to make changes to the sign's content, using a media controller—a compressed computer that runs the operating system and is connected to the main server—and content management software that is able to communicate between the sign and their location. "Digital signage definitely costs more up front in most cases, simply because of the electronics involved," Hutty says. Vista System offers a printed or static sign that employs the use of paper within the aluminum sign that is inexpensive to install and replace, Bar Digital signage can be used for anything, including welcoming customers or list- ing events, weather or local news information. The DeVos Place Convention Center in Grand Rapids, Mich., uses video walls to show upcoming events and to provide wayfinding to current events within the facility. The signage was installed by Janus Displays in St. Petersburg, Fla. (Photos courtesy of Clarke Systems) Northeast Georgia Health System uses a digital building directory to help patients find doc- tors and other departments within the facility. The signage was installed by Janus Displays.

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