Sign & Digital Graphics

October '17

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ARCHITECTURAL AND ENVIRONMENTAL says. The paper takes on the illusion of more expensive material from the curved look that results from its placement between a high- quality lens and the frame, he said, adding that because paper is used, the signs are limited to indoor use. "You won't believe it's paper inside," Bar says. "The biggest advantage is that you can change the entire look or make an adjustment by printing on a piece of paper." Meeting Customer Needs Determining which option to use beyond cost is based both on customer needs and the situation, Kelly says. Digital is preferable for changing information throughout the day, since the changes can be programmed and don't have to be physically carried out. "The changes could happen in a few sec- onds," Kelly says. Organizations and businesses that have multiple locations can alter the signs' con- tent with a few clicks, Kelly says. Alternatively, static signs have mounted messages that have to be manually replaced each time on mate- rials such as vinyl graphic or paper inserts, he says. Printed plaques have to be remade and printed with the changes, ideal for offices with few and infrequent alterations in the directo- ries and tenant lists, Hutty says. Plaques made out of rubber or plastic with inserts can have the changes slid right into the directory, he says. "Digital is great for a long waiting time," Kelly says. "Digital is great for a high volume of traffic, a limited amount of space for the signage and a lot of detail. Static is economi- cal, versatile… and simple to install." Digital signs work well for rooms in a hospital or hospitality facility that have sev- eral events throughout the day or for build- ing directories that need frequent updates or name changes, such as in malls and medical facilities, Hutty says, adding that the direc- tories also can become spaces for advertising during off-hours if the building is used for multiple purposes, such as office locations during the day and then marketing a restau- rant in the lobby. "There's efficiency there that doesn't exist when you're manually updating the signs, Hutty says. (Photo courtesy of Clarke Systems) The wall frame, installed by Vista System International is landscape oriented and part of the company's Vista Nova series. 60 • October 2017 • S I G N & D I G I T A L G R A P H I C S

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