Sign & Digital Graphics

October '17

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S I G N & D I G I T A L G R A P H I C S • October 2017 • 61 Businesses and organizations that employ digital signs will see a return on investment if the content needs to be fre- quently changed and multiple signs need the changes, Hutty says. The savings are in labor costs and on the costs of updat- ing the inserts. "If the information doesn't need to change, you're better off getting a printed sign," Hutty says. Where Static Signs Work Best Installing digital signs in certain loca- tions and for certain uses can be exces- sive, such as for a door sign or space number or in a stairwell, Kelly says. "It's going to come down to budgets. It's going to come down to the amount of information," Kelly says. "There's also going to be the end users' personal request. Everything starts off with what the customer wants." Other areas where static signs work well include emergency exists and rest- rooms, Hutty says. Static signs generally are optimal for areas where key intersections and end point locations do not change, Keefe says. "Digital signage and static signage should be implemented as a part of an overall wayfinding strategy," Keefe says. "Digital should be the preferred choice of entry locations, key intersections and areas with high dwell time. This will allow users to interact with the signage and get targeted wayfinding information, while also getting the best user experi- ence possible." Alternatively, static signage is bet- ter suited for areas of a property where information is not changing, Keefe says. "Users need to quickly identify a point of reference," he says. Digital signs have a few disadvan- tages, such as lacking compliance with the American with Disabilities Act and not conforming to some building codes. Static signs, which are more compliant, can provide tactile graphics and meet other guidelines of the ADA. "Both have value," Kelly says. "It is not to say that one replaces the other. They work well together in a comple- mentary fashion in a complete wayfind- ing solution." Digital signs have unexplored uses and opportunities, such as the futuristic use of directing visitors based on how they move through a building, Bar says. "Digital signage has a lot of unex- plored opportunities versus traditional signage, which is explored and set up," Bar says. "You can do way more in digital world, but you need to create it." SDG Digital signage and static signage should be implemented as a part of an overall wayfinding strategy. DO YOU WANT TO FIND A RECOGNIZED SOURCE FOR ALL OF YOUR COMPANY'S NEEDS? Visit SDG.NBMGUIDE.COM to find a manufacturer/distributor near you!

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