October '17

For the Business of Apparel Decorating

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68 || P R I N T W E A R O C T O B E R 2 0 1 7 The 2017 Q&A Troubleshooting Guide The 2017 Q&A Troubleshooting Guide APPAREL Why should I use a different brand of blanks when the market is already saturated with products? When introducing a new brand, research what your particular mar- ket needs and a strength you can provide. Always ask, "Why should I change my buying habits?" and know how the ad- vantages can benefit your needs. You have one op- portunity to make a difference in the decision of the client; don't waste your chance! GREG BROWN, AWDIS/CITADEL BRANDS What is the advantage and disadvantage of cotton vs. polyester apparel? Cotton is the most widely used natural fabric for apparel manufactur- ing across the world. Being a natural fiber, cotton is a renewable re- source, biodegradable, and inherently hypoallergenic. Natural fibers, as opposed to synthetics like polyester, tend to be more expensive and aren't the best option when trying to keep costs down for promotion- al items. But, the greatest advantage of cotton is its breathability. Even though it may hold moisture longer than polyester, in hot weather, this becomes a way to keep your body cool. However, because it can hold its fair share of moisture, this can be a problem for heat-applied transfers. Not removing enough of the moisture will cause the adhe- sive to not attach to the fabric fibers properly. If choosing cotton, keep in mind its intended use. Are you deco- rating for athletes who need a breathable, flexible fabric? Or are you decorating for electricians or welders who need a fabric that will not melt if it comes in contact with sparks? You will find that cotton is the best option for these professions. Polyester, being a synthetic fiber, is a less expensive option and has many benefits that cotton does not. It has strong fibers that do not wear down as quickly while being flexible and resistant to wrinkles and shrinking. Unlike cotton, polyester dries quickly, which makes it perfect for colder weather and sports where you don't want moist fabric against your skin. And then, of course, you have the popular mixture of the two. Cotton/polyester blends are the best of both worlds. They take the breathability and natural feel of cotton and mix it with the strong, flexible, and more cost- effective properties of polyester. STEFANIE GRAVENS, TRANSFER EXPRESS

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