Awards & Engraving

November '17

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Page 22 of 68

20 • A&E NOVEMBER 2017 2. Alignment – In our industry, we are used to seeing things center aligned. It's easy to do and is considered formal. There are times this is the only practical way to layout the information. Center alignment is often boring and can be the sign of an amateur designer. Yet, when the product is much taller than it is wide, centering everything may be the best solution. Large blocks of text that are center aligned may be difficult to read. Many times, the customer wants something to read more like a letter or article. Left jus- tified is the way to go. Occasionally, text can be fully justified, but you must have a wide enough column for this to work. For a 12-point type, the text width should be a 4-inch minimum to fully justify the text. Never use force justification on an award. Mixed alignments such as centering some text and right justifying other text is often considered a "no-no." However, in the award design world, it can be artistic and the only way to get everything to fit and have the award look good. See the example where I broke this rule and it worked on page 21, top left. Staggering lines of text across the product can look good and make sense, you just have to do it right. Two or three lines work best. If using three lines, start on the left, justifying the first line and right justi- fying the third, with the second centered between them. Then adjust the lines until it looks good. To left and right justify lines, use the widest line on the award or the line immediately above the three staggered lines, whatever looks best. Never tilt text unless the piece you are putting it on is angled or vertical. Tilted text on a rectangle is an amateur trick to high- light it. Placing a single word in a vertical position or a 90 percent rotation can work. It is an advanced design element and you have to know what you're doing to make it work. 3. Repetition – This includes using the same font for like-items, the same orna- ment, or bullet, and not mixing them. Too much variety on the same piece is bad. Font choices generally should be kept to a maximum of two. Text size should be kept to two or three at the most. Repetition becomes important when designing across a number of products for the same event to tie the pieces together. Fonts, ornaments, and other graphics should be repeated. 4. Contrast – To make something stand out, bold font, all caps, italics, or reversed out text may be used. You can't highlight everything or nothing stands out. Know what you want to focus on, one or two items, and make them stand out. A DEGREE OF CONTROL In CorelDraw, you have a choice in laying out text with two tools: Paragraph Text or Artistic Text. I use both depending YOUR LASER AT WORK If the black wings were left blank, this award would look odd. The black glass with gold fill of the 1st Place and year contrasts well and stands out. Seven logos? They could not leave anyone out! This presents quite a design challenge. This design presents a lot of information in a small area with two ways to fit it all in.

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