Awards & Engraving

November '17

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Features 22 Change is in the Air: The Shifting World of Winter Sports The winter sports season is presenting more than just a change in weather. Are you ready? 26 The Trophy Case: Corporate Awards Sophisticated and stylish, corporate awards present a classy and professional appeal to their recipients. 33 Streamlining Your Laser Workflow Simple tips and tricks to help you get the most out of your time and resources. 40 Product Focus: Rotary Engraving Equipment & Supplies With its ability to work on substrates of all types, shapes, and sizes, this technology continues to be a desirable method of embellishment. 42 Sandcarving Does It All: A Few Considerations When Sandcarving Different Substrates Liz Haas breaks down the various ways photoresist affects different substrates for sandcarving. O N - L I N E : a - e - m a g . c o m November 2017 • Vol. 30, No. 11 Contents 2 • A&E NOVEMBER 2017 COLUMNS SALES & MARKETING 14 People Buy From People Concepts of Building Your Business for Success: Section K ENGRAVING 18 Your Laser at Work Design and Layout of Awards in a Fast-Paced World: Part One SUBLIMATION 38 Sublimation and UV-LED Full-Color Solutions A Sublimator's Social Media Success Story SANDCARVING 46 Etch Masters Shedding Light on the Letralite GRAPHIC DESIGN 52 CorelDraw from A to E Shaping Up… WHAT'S INSIDE 4 Laser Processing Software Mike Fruciano discusses the benefits of updating laser processing software. 14 Large and In Charge: Large-Format Laser Engraving Q&A Need to know the basics of large-format engraving? Derek Kern offers some insight. 18 Laser by Numbers: Laser Engraving Industry Survey Findings Use these survey results to build your laser engraving business. 20 Seven Strategies that will Help You Avoid Common Laser Pitfalls Josh Stephens presents seven strategies that help you avoid a few common laser mistakes. 26 Laser Engraving Products Showcase Stay current on the latest laser engraving equipment, supplies, and substrates. PUBLISHER Dan Peckham EDITOR Cassandra Green LER ART DIRECTOR Kim M. Wright ACCOUNT EXECUTIVE Haleigh Erwin ACCOUNT EXECUTIVE Shanna Rowley SALES SUPPORT Ashley Banks A National Business Media, Inc. publication CONTRIBUTING WRITERS FOR THE LASER ENGRAVING REPORT Mike Fruciano, Derek Kern, Josh Stephens, Chau Vo The cover image (top) for the Laser Engraving Report 2017 was supplied courtesy of Kern Laser Systems. -LER-Nov17.indd 1 9/26/17 3:35 PM After Page 32 SPECIAL DOUBLE ISSUE: The Laser Engraving Report brings you up to speed on new technologies and products, avoiding common pitfalls, and more. 22 33 42

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