Sign & Digital Graphics

November '12

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Finding Your Flatbed Fit What shops need to know about choosing a dedicated flatbed printer BY RYAN N. FUGL E R ariety is something we have grown accustomed to. Whether you are shopping for condiments or breath mints, the options seem endless. For larger dol- lar items, the same is true. Think about your last automobile purchase and the elements that influenced your decision —size, durability, speed, price. It's no dif- ferent in the sign industry, and as digital printers go, flatbeds are like the luxury SUVs on the market. When making a buying decision, Randy Paar, display graphics marketing manager, Océ North America, A Canon V Ryan N. Fugler is a freelance writer and former editor of Wraps magazine. He can be reached at rnfugler@yahoo. com with any questions or comments. Group Company, says his customers place the most importance on "print quality, versatility, reliability, ease-of-use, cost of operation, and overall value." In the most simplistic terms, sign makers in the business of printing directly onto rigid substrates are immediate candidates for flatbed printer equipment. Whether a sign is printed on Coroplast, Gator Board, PVC, or something more outside of the box, flatbed printers will do the job. The question is which printer is the most appropriate fit? Inevitably, every sign shop has differ- ent needs and practices. For some, flat- bed printers might be too much machine or too expensive at this point in time. For others, these types of printers are exactly what they need for the work they are outputting. Whether shop owners are looking to add a flatbed printer now, or (Photo courtesy Oce) SIGN & DIGITAL GRAPHICS • November 2012 • 33 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS

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