Sign & Digital Graphics

November '12

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Many shops today pre- fer to use their flatbed printer to image onto magnetic media. Manufacturers offer wide-format magnetic media featuring a paper top-coat that allows printing with water-based inkjet printers. (Image cour- tesy Adams Magnetic Products) are big differences in print surfaces. Each manufacturer has its own 'secret sauce' formula for creating the vinyl base mate- rial and especially the print surface. We invite sign shops, when checking out products, to compare print quality on their own equipment. Our vinyl has the ability to print high resolution graphics with different ink types—UV, solvent, eco-solvent and Latex." But not all magnetic signage prod- ucts are vinyl based. There is a non-tra- ditional magnetic signage system that employs some unique materials, and is primarily aimed at P.O.P. and retail graphic applications. The system, avail- able from Visual Magnetics, Mendon, Mass., matches magnetic-receptive technologies with a thin, lightweight printable media. Its components consist of three parts: a micro-iron latex primer that can be painted onto a wall or other surface; a double-sided adaptable high- performance substrate magnet that will stick to the primer on one side; and a micro-iron impregnated print media that is printable on one side and mounts to the magnetic substrate on the other. The printable media is available in polyester or cotton fabric and polypropylene. Printing onto Magnetics There are several ways to image onto vinyl-based magnetic material, the most common being screen printing. However, sign shops also can use cut vinyl, or print to PSA vinyl and mount it to the magnetic sheeting. A laminated vinyl print mounted to magnet sheet is very durable. Not all magnetic signage systems use the same materials. This system uses a non-magnetic printable media that attaches to a magnetic substrate. (Image courtesy of Visual Magnetics) Manufacturers also offer direct-print- able magnetic products—both coated and uncoated. Direct-printed magnets have some advantages. Direct printing reduces the cost of producing the job, the end product looks and feels like it was screen printed, and there is no concern about vinyl peeling off the material. "We sell a lot more material that' s direct printable," says Doug Rummer, product technician for Magnum Magnetics. "I think the guys who mount, because of the added cost in materials and labor, are 44 • November 2012 • SIGN & DIGITAL GRAPHICS DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS

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