Sign & Digital Graphics

November '12

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having a tough time competing." In terms of inks, most mag- netic vinyl today is compatible with UV, solvent, eco-solvent and Latex inks. Coated magnetic sheeting is avail- able that improves image quality, but was once considered critical for use with UV-cure printer systems. However, manufacturers now say that for UV-cure printers the coating is not as critical as it used to be. "When UV-cure printers first came onto the scene, coatings were necessary," says Rummer, "But for whatever reason, the newer models don't require the top- coat. Of course we still offer a coated ver- sion for improved image quality." Many shops use flatbed printers to image directly onto magnetic materi- als, but roll-fed printers can be used as well. Manufacturers caution that the thicker (30 mil) material may be prone angle with rounded corners for vehicle door magnets, or shape- cut for many other applications. Typically car magnets are 20" x 16" to headstrikes, and so advise shop own- ers to be sure of head height adjustments prior to printing. Rummer notes that his company will soon offer "MuscleMag" a 15-mil product with a higher-energy magnetic pull. "It has about the same magnetic strength as a 30 mil product, is less prone to headstrikes and is much less expensive to ship," he says. Many manufacturers offer download- able ICC profiles for their printable mag- netic products. Check with your supplier. Finishing Magnets Printed vinyl magnets, for most applications, will need to be cut—rect- and are cut with a ruler and then a corner rounder is used to clean up the corners. It's important to round the corners if you are cutting your own vinyl for a vehicle application. This makes it less likely that wind will catch an edge and lift the sign from the car. Or, you could take the quick and easy option of buying mag- netic sign blanks that are pre-cut with rounded corners. Shops equipped with a flatbed printer often also have a digital die cutter on hand. The digital die-cutter is by far the easiest way to cut magnetic vinyl signs of all kinds, especially where higher vol- ume jobs are concerned. Cutting smaller refrigerator magnets from a large sheet is a snap with this type of system. For high-resolution printing with solvent, eco-solvent, UV and latex inks. • Available in 12", 24", 30", 40" or 42" wide rolls • Custom cutting available • Ideal for one-step printing of vehicle signs Saves time and money printing direct to magnet. Ideal for high impact P.O.P. displays, store signage, message boards, calendars, sports schedules, photos, vehicle signage and more. Quality and compatibility testing is in process with other well-known brands. Use INFO #141 MMI SDG ad 11-2012.indd 1 SIGN & DIGITAL GRAPHICS • November 2012 • 45 9/21/12 7:48 AM

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