Sign & Digital Graphics

November '12

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Page 55 of 106

Breaking Down Dye Sub, Part 5 Dye Sub Marketplace and Economics Taking advantage of the $165 billion printed textile market BY MI C H A EL SY V E R SON, COMPI L ED B Y MA R I LYN DAV ENPOR T Michael Syverson has been in the printing industry for almost 20 years, at the fore- front of the pivotal time of analog to digital conversion. Syverson worked for EFI- VUTEk for 10 years and was instrumental in the development and rollout of five indus- trial inkjet printing devices, helping to create and refine many techniques that were critical to successful print through digital methods. Marilyn Davenport is the Public Relations director for Global Imaging Inc. Less than 1 percent of the $165 billion printed textile market is currently digitally printed. With the improved inks and printing systems available today, textile printing represents an excellent opportunity. W hen does it make sense to include dye sublimation as a part of your business? Recognizing the growth in the digital textile industry and the increasing demand for the rich, high-quality appeal of fabric and its efficiencies in shipping and handling, it may be now. This is the final installment in our comprehensive series on dye sublima- tion, its benefits, intricacies and the technologies associated with it. In this final article we present an overview of the marketplace and it's economic impact to help you formulate your future plans and make an informed, intelligent deci- sion about the growth strategy of your business. SIGN & DIGITAL GRAPHICS • November 2012 • 49 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS

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