Sign & Digital Graphics

November '12

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Q: What are some industry trends? Is direct print sublimation gaining on transfer? A: Whether it's direct print or trans- fer, dye sublimation is the preferred imaging method for soft and retail sig- nage and exhibition graphics because of the rich color saturation and consis- tent high quality results that are pos- sible. Although direct print seems to be increasing in use and popularity, however in my opinion transfer printing is still the optimal way to achieve the sharpest, most superior end product. The best choice is to find the piece of equipment that will allow you to do direct and transfer pro- cesses equally well. Textile customization, especially for shorter runs, is a rising trend, and here digital printing can save time and money. With new specialty inks and improved equipment technologies, the workflow can be streamlined and production increased. An increasing number of printer manufacturers are introducing new flatbed and inkjet systems designed for textile printing which contributes to market growth and innovation. As ink and substrate technologies continue to advance, the experimentation of differ- ent applications in digital printing will expand market demand and increase competition for unique, creative prod- ucts. According to SGIA's Marketplace study, the industry is on an upturn, and 88 percent of the study respondents are optimistic about the future. Digital imag- ing is the technology of choice and will eventually replace analogue systems and textiles are poised to replace vinyl and other rigid substrates. SDG It's FREE & Easy... Request valuable product & service information using GET INFO online at info.SDGmag.com or, complete the information on page 94 and write up to 26 Get INFO #s from this issue in the spaces provided. 52 • November 2012 • SIGN & DIGITAL GRAPHICS

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