Sign & Digital Graphics

November '12

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Wrap Projects Nobody likes to be wrong, but Sign & Digital Graphics did make a prediction a few months back about the market for chrome wrap material that just didn't pan out, as Deb Lindsay of Linday's Artworks points out in her letter on the right. However, in this case, being wrong resulted in more business for a graphics producer, so we'll take that any day. Sign & Digital Graphics presents some of the industry's latest wrap projects. If you have a recent project that you would like to share, please send a sample of your wrap project to mdixon@nbm.com. Chrome—Carbon Fiber Combo Dear Mr. Dixon, I had to chuckle as I read your article 'Here Comes the Chrome' in the Sign & Digital Graphics magazine (May, 2012). So you believe that only vehicles that end with 'i' will be wrapped in chrome? I respectfully beg to differ. Yes, the retail price of having a vehicle wrapped in chrome is indeed high… yet you would be surprised to see what the average, hard-working customer is willing to pay for something that makes them stand out. That special something that gives them a chance to show the world they are more than just another face in the crowd. Yes, they too can turn heads even if they only own a vehicle made by the Ford Motor Company! I am attaching a photo of a car we wrapped in chrome. We've taken care of the possible problem of attracting birds or creating too much glare for oncom- ing traffic by wrapping the top areas on the nose, hood and back in carbon fiber. Presto... you have a chrome car that doesn't cause a road or bird hazard and yet catches just as much attention as any regular ol' Ferrari ever could! Your average everyday person isn't just average any more!" —Deb Lindsay Lindsay's Artworks 58 • November 2012 • SIGN & DIGITAL GRAPHICS WRAPS DIGITAL GRAPHICS

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