Sign & Digital Graphics

November '12

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est to set up, but with the least amount of style points and customization available. Some expandable displays, like this Xpressions unit, can be custom configured to create unique exhibits. Stretching printed fabric over aluminum frames is an easy way to create lightweight, portable exhibits. (Photo courtesy 3DA Display) Accessories Accessories, accessories, accessories… where would we be without accessories? Obviously the accessories available depend on the product, but they include such items as backlit headers, shelving, lighting, iPad or video holders, brochure racks, etc. Tables Tables are generally a necessity for table top displays (duh). Remembering to order them from exhibit services is the first thing. Covering them in an attrac- tive manner is the next thing. Custom printed tablecloths are easy to create these days and expand the visual area of the graphics immensely. Lightweight polysilk coverings fold up super small. There is no excuse to be without this basic item. Table top exhibits' small size makes them perfect for small budgets in large shows. (Photo courtesy Orbus) lable semi-rigid graphics or stretchable printed fabric. The main benefit of these units is that they fold down quite small for shipping, then expand to a very large surface area at the show. You definitely get the maximum visual effect in relation to the storage size. There are new players in this mar- ket that have exciting new ways to con- figure and work with the systems. The Xpressions Salesmate is an excellent example. They use three and four quad setups with stretched graphics that can be configured in a large variety of per- mutations and combinations that create unique, eye-catching exhibits. Pole Panels These table top exhibits feature metal extrusions that are customizable with parts from the dealer. The displays can be configured into a myriad of shapes and forms, then changed for the next show. A little more expensive than some, a little Stretchable fabric units, like this System 2 unit, can combine well a printed tablecloth for a unified look. harder to set up, but one of the top for the ability to create a unique display. Fabric Frames Stretching printed fabric over alumi- num frames is an easy way to create light- weight, portable exhibits. Set up time to assemble the frame and install the fabric is a little longer than some units, but the end result is a very substantial looking display. Banner stands Banner stands for table tops are super small and lightweight, but still supply a large, clear graphic surface. Lots can be done with these versatile units. Briefcase Displays Briefcase display units are a last resort for the client in a very big rush. All the exhibitor needs to do is open the case on a table and they are in business. Even the case is part of the display. Smallest, easi- 66 • November 2012 • SIGN & DIGITAL GRAPHICS Super-size the Design The display units are small, so the design needs to be super-sized! Think big in this phase—not physical size—but big design ideas. Big bold colors, high con- trast text and big pictures attract atten- tion. Nobody will notice a light beige display, nobody will read the medium beige text and nobody will stop to look at the clutter of tiny photos. Keep it simple. The purpose of a display is to attract the flies into the client's web, not to educate them on every detail. Think about extras that are lightweight and small, such as adding some life and motion to the exhibit with an iPad showing a demo movie. Or 2-D graphic layers on top of the main display panels. Extra detailing in the design phase can turn a tiny table top into a major display presentation. Table top exhibits have a lot to offer. They are lightweight, portable, easy to use and potentially eye-catching. Their small size makes them perfect for small budgets in large shows (where you don't want to get lost in the crowd) or larger budgets in small shows (where small size is all you have room for). SDG EXHIBIT & DISPLAY

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