Sign & Digital Graphics

November '12

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EXHIBIT & DISPLAY Trade Show Perspectives Exhibits Expanding your exhibit opportunities BY DON WOODA R D xhibits are not for trade shows exclusively. Although a high percent of exhibits are used for trade shows, this E Photo 1: Burt Technologies used this exhibit in Chicago, to reflect the Blues Brothers movie environment, and drew great praise from the attendees, and was awarded the best 20x20 exhibit at the show, from which they gained addi- tional exposure from their industry. Booth was designed and built by Blue Goose Exhibits. Not Just for Trade Shows Don Woodard is President of Blue Goose Exhibits, Inc. located in Denver, CO and is a 30-plus year veteran of the exhibition industry. He is also the founder of Blue Goose U- the Exhibitor's Training Center and the author of "Fried Goose Eggs- The Exhibit User's Handbook." Don previously owned a successful signmaking shop turned exhibit pro- ducer. He can be reached via email at don@, or visit his website at www. He is also an accomplished woodcarving artist and you can visit his carv- ing site at month we are going to explore additional applications and opportunities for exhibit designs and construction. As an exhibit builder, you have a wide range of areas that you could specialize in. There are "promotional" exhibits and displays that are used, as the name implies, to promote products and/or ser- vices. Certainly, these types of exhibits are used in trade shows, but they can also be used for many other applications as well. Before we dive into your exhibit opportunities, let's determine, what is a "promotional" exhibit? My definition is the following: "An environment in which to make people aware of the offerings and to educate and influence them in a positive manner to accept the offerings at some point in time." (See Photo 1) SIGN & DIGITAL GRAPHICS • November 2012 • 67

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