Sign & Digital Graphics

November '12

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Photo 4: These educational exhibits were created by Blue Goose Exhibits, to honor one of the first inductees, John Denver, to the Colorado Music Hall of Fame, located in the 1st Bank Center, Broomfield, Colo. LED lighting and low-voltage halogen lights were used to highlight the artifacts. I had to inform my customer that they may want to reconsider how they planned on presenting their information, so as not to look totally outdated. That is not to say that every educational display needs to be electronically-driven. However, it would be wise to always include light- ing for any interior display, as lighting makes a huge difference and helps create a positive impact, if done correctly. (See Photo 4) Does an educational exhibit need to be interactive? The answer is no, but the following statistics compiled for educa- tional exhibits do encourage the interac- tive option: With interactive participation, a stu- dent's information retention is 85% after (5) weeks. (See Photo 5) With passive partici- pation, a student's information retention is 15% after (5) weeks. These statistics are wise to consider. Even trade show exhibits and the exhi- bition industry are seeing more inter- active applications on the trade show floors. In fact, two years ago I attended Photo 5: This educational exhibit was modified by Blue Goose Exhibits, to include an interactive video explaining alternative fuels for The National Renewable Energy Labs in Golden, Colo. SIGN & DIGITAL GRAPHICS • November 2012 • 69

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