SCORE Journal

SCORE Journal Issue - OCTOBER 2017

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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Page 2 of 225

The Road to the 50th BFGoodrich Tires SCORE Baja 1000 Welcome to the largest SCORE Journal issue ever produced at over 200 pages! This giant issue showcases many important events that set the stage for the historic 50th BFGoodrich Tires SCORE Baja 1000 Anniversary promotional and marketing activations. The addition of the Tijuana SCORE Desert Challenge was a great success for all those participating or involved. The new race location’s headquarters and Contingency just minutes across the border made for easy arrival to this new event. With the largest entry field and Contingency vendors, for this race date and Desert Challenge format in many years, the SCORE Desert Challenge loop race proved to be a challenging experience for all participants. Great crowd turnout from Tijuana’s major metropolitan area along with increased media coverage, including a mainstream Mexico Morning TV show that broadcast for over two-hours nationally! This issue we also review the Sand Sports Super Show and Off-Road Expo, as two important trade/consumer shows for the off-road market. These were both at maximum capacity for exhibitors and attendees, as SCORE continues our reach and impact at these events with our feature areas, press conference, and Dust 2 Glory “Sneak Peak”. See more detail inside this issue. The 50th BFGoodrich Tires SCORE Baja 1000 Anniversary race event is now here! The SCORE team and many others have been working diligently to provide an outstanding adventure experience that promises to deliver great historic challenges and memories for this year’s Baja Peninsula run from Ensenada to La Paz. We have compiled a great overview with video integrations recognizing the rich history of this event with many of the landmark events and teams that have made this global race event make its 50th Anniversary. There will also be a very special printed version of the 50th BFGoodrich Tires SCORE Baja 1000 Anniversary program that will be available on-site at the race and on-line. Stay tuned for more information. Enjoy the issue. Jim

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