SCORE Journal

SCORE Journal Issue - OCTOBER 2017

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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The 2017 Sand Sports Super Show Presented by Nitto Tire SCORE Supports the off-road and UTV Market at the largest gathering of utv industry manufacturers and enthusiasts in Southern California By Jake Headlee For off-road aficionados who enjoy the desert, the fall season marks the time when we can go play without so much fear of heat exhaustion. It also means that off-road show season is here, and for 2017, it began with the 2017 Sand Sports Super Show Presented by Nitto Tire, held in Costa Mesa, California. The UTV market exploded and nearly took over the show, held at the Orange County Fairgrounds on September 15-17, 2017. Manufacturers from all over the globe set up booths with their hottest vehicles and products for thousands of spectators to drool on, buy, and add to their wish-lists. SCORE International came out in strong support for the marketplace with a full-blown Start/Finish line, semi-truck, race trucks and personnel on hand to talk to folks about the race series and culture. Just like all other forms of racing, the goodies the pros use, filter down to the aftermarket and SCORE fully embraces it. “The UTV market is one that we fully support and is a big part of SCORE racing and its fans,” said Jim Ryan, Marketing Director at SCORE International. “This is one of the reasons why we come to the Sand Sports Super Show, to showcase our racing events and embrace the fantastic capabilities of UTVs from manufacturers like Can-Am, Polaris, Yamaha, Textron Off-Road and more.” Many of the big name UTV manufacturers were set-up, too. Local Honda Performance dealers had booths showing off goodies, Can-Am had a large booth with Maverick X3s right next to the always popular Monster Energy party trailer. Yamaha had a full test track laid out for spectators to test drive on a challenging off-road course. Textron Off-Road (formerly Arctic Cat) had a booth in the middle of all the action and were showing off several different models with various levels of performance components installed. The vendors are really what make the Sand Sports Super Show, for obvious reasons, but this isn’t a cobbled together parking lot show. Sand sports is a big aftermarket world and deserves nothing but the best, and the 300 exhibitors at this year’s event delivered with new and innovative performance parts for UTVs. King Shocks are one of the biggest players in the off-road market and had two separate booths, one inside the main hall and the other outside. Each was staffed with friendly and knowledgeable people to help you get the exact shock you need for your application and use. Method Race Wheels was also on-site with more than a handful of beautiful rigs donning their race winning wheels. Kids seemed automatically drawn to the group of race trucks, classic Ford’s and UTVs. The UTV market has a big impact on 4 Wheel Parts, as Polaris is the parent company and have a tie-in with They had a large space set up with products and gear for any sort of vehicle from UTVs to SUVs and trucks. The show is also filled with smaller companies that cater directly to the sand sports and UTV markets. These included everything from UTV lift kits, to electronic dash panels with wireless switches, roll cages, exhaust systems, and so much more. You could find just about anything there. On top of all the powersports vehicles and parts, the show had live bands and fresh food that filled the air; almost duplicating the atmosphere whenever enthusiasts head out into the desert. While this year’s Sand Sports Super Show was a success, it’s a yearly event. So next time be sure to plan to hit next year’s event, you’ll thank us later. SJ

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