November '17

For the Business of Apparel Decorating

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56 || P R I N T W E A R N O V E M B E R 2 0 1 7 I n embroidery, there are plenty of reasons to make that extra push to create top-quality work. A good- looking product can help win new business, and, if you establish a reputation for producing higher-quality product, you'll have an easier time setting more favorable pricing. But some simple realities can stack the odds against achiev- ing that goal. For one, if you haven't real- ized it already, you'll find a lot of less-than- perfect work that embroidery customers find acceptable, the thinking being that if the customer is willing to pay for that kind of work, why work harder for it? Another reality lays in the (potential) difficulty of achiev- ing that highest level of quality. It's been said that that it takes 20 percent of your efforts to achieve 80 percent quality, but 80 per- cent of your effort to achieve the last 20 percent. Is it practical to overcome the steeper part of that learning curve and go for "perfect" quality? It can certainly be done. It's as easy to find top-quality work as it is to find less-than- perfect work. As an instructor in the field for many years, I'm often asked what those top- notch producers are doing. Do they have some inhuman skill? Are they using some For Those About to Embroider Finding an Easier Road to Quality B Y R E N E R O S A L E S Rene Rosales has taught digitizing and embroidery machine classes for more than 20 years. Throughout that time, he has also worked in technical support helping embroiderers with digitizing and embroidery machine issues. He works in the marketing and customer educa- tion departments at TEXMAC Inc. in Charlotte, North Carolina. Most professional digitizers will have a good understanding of how to translate customer art to sew-out files. (All images courtesy the author)

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