Sign & Digital Graphics

November '17

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14 • November 2017 • S I G N & D I G I T A L G R A P H I C S Stratacache Acquires Finnish Technology Company Dayton, Ohio-based Stratacache, a digital signage and con- tent distribution solutions provider, announces its acquisi- tion of Walkbase, a Finland-based technology company that offers retailers in-store analytics for smartphones. According to Stratacache's announcement, Walkbase's real-time software enables "shopping experience person- alization through highly advanced mobile tracking, mobile messaging and artificial intelligence-based mobile ad tar- geting systems." Walkbase's software uses existing in-store technol- ogy—such as Wi Fi enabled devices and access points, digital signs, sensors and beacons—to understand exactly how cus- tomers are behaving in stores in real time. Walkbase is the third company Stratacache has acquired this year. It bought Real Digital Media in January and LIFT Network in March. JC Decaux is giving up some of its most visible screens in England for this exhibition celebrating the diversity of the British people. 'Portrait of Britain' Returns to JCDecaux Screens for Second Straight Year For the second year in a row, a series of photographs called "Portrait of Britain" is returning to digital screens owned by Paris-based outdoor advertising company JCDecaux. The British Journal of Photography is sponsoring the second Portrait of Britain event, along with JCDecaux and Nikon. The showcasing of 100 portraits will take place in busy commuter hubs and shopping centers throughout Britain during the month fo September. The exhibition is meant to be "by the people, of the people and for the people," according to the BJP, and is meant to "celebrate our diversity, cultures and shared national identity away from any political or divisive rhetoric." The BJP received nearly 8,000 entries, of which 100 were chosen to be part of the exhibition. Sun Chemical Partners with Spectracorp to Repackage its Streamline Solvent Inks Printing ink company Sun Chemical of Parsippany, New Jersey, announces it has entered into a partnership with Spectracorp Inc., a Denver-based inkjet supplier to original equipment manufacturers, to repackage some of Sun's Streamline solvent inkjet inks into different size containers, including cartridges and pouches, as required by North American customers. The partnership will allow Sun Chemical to expand the number of products offered to customers in North America and provide them with more solutions from its range of OEM- compatible solvent inkjet inks. Sun Chemical's Streamline inkjet inks are manufactured to replace OEM solvent inks and are designed specifically for use in solvent-based, wide-format printers. They provide compatible color, durability and overall print performance, according to Sun. Nine NFL Venues Sport New Daktronics Bling The NFL season's opening weekend saw nine of its venues with gussied-up electronic displays thanks to Brookings, South Dakota-based LED display manufacturer Daktronics. In all, a total of 74 displays totaling 129,000 square feet were installed. One such venue is the newly constructed home of the Atlanta Falcons. Mercedes-Benz Stadium features 16 LED displays totaling 83,500 square feet, including the never- been-done-before "Halo" display built into the roof structure above the playing field. Ford Field, home of the, underwent renovations which included new LED displays throughout the venue. Other teams benefitting from new LED displays from Daktronics include the Detroit Lions, Los Angeles Chargers, Arizona Cardinals, Los Angeles Rams, Miami Dolphins, New England Patriots, Oakland Raiders and Pittsburgh Steelers.

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