Sign & Digital Graphics

November '17

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26 • November 2017 • S I G N & D I G I T A L G R A P H I C S Become an Expert—This takes effort beyond the job of selling. You need to read, go to seminars, be in the shop, be around peers in the industry, hang out with vendors, and put in the time it takes to learn the business inside and out. Get the hands dirty. Dig a hole. Drill holes 20' up in the air in a cement wall. All this experience contributes to your expertise. Work Smart, Hard, and as Long as Necessary—Hard work goes a long way. Doing that hard work with smarts makes things go father. Sometimes working long hours actually speeds up the sales process. Where's the Ball?—Is it in your hands? In the court of the customer? In the art department? In a sales order folder float- ing around someplace? In limbo? Know where it is and do your part to move it where it needs to be in order to keep things flowing. Relationships—I get a lot done by cul- tivating and maintaining relationships. By doing so, I can problem solve fast by picking up the phone. Networking—Join a club and get involved. Boards, committees, organiza- tions, networking events—take an active role in them. These are places where decision makers are. You want to be around them. The more people you're connected to, the more sales and projects you'll get. Stay Cool—Cool, calm and confident. People like working with people like that. And when people are happy, things usu- ally go better and faster. Conclusion Some of this might just seem like com- mon sense. Yet, I've seen firsthand how a lot of this goes unpracticed. Putting these little rules into action takes an effort at both the corporate and individual sales- person levels. When they are, however, it's been my experience that sales projects increase along with the speed of closing them. Hopefully some of these ideas will help the speed of our sales and help you sell more effectively and quickly. SDG Scott Franko is a solutions provider for busi- ness, brand and image through his firm, Franko Design Concepts and Consulting. He formerly owned and operated a multi- division sign, graphics and custom fabrica- tion business. You can locate and contact him online at Contact Diane Gilbert at 800-669-0424 x297 A low-cost solution to gain attention for your company. 74 • October 2017 • S I G N & D I G I T A L G R A P H I C S ADA SIGNAGE GET NOTICED Call today to advertise in Sign & Digital Graphics Marketplace CONTACT BY CALLING: 800-669-0424 X297 OR EMAIL: DGILBERT@NBM.COM O C T O B E R 2 0 1 7 BRAILLE BRAILLE SOFTWARE GET THE WORD OUT! Contact by calling 800-669-0424 x297 or email Marketplace ( 8 0 0 ) 6 6 9 - 0 4 2 4 BANNER FRAMES BANNERS DIGITAL PRINTING BE A PART OF THIS VALUABLE RESOURCE Contact Diane Gilbert: 1-800-669-0424 x297 or email: CONSULTING SERVICES 1 Day Turnaround on most orders No Minimum phone: 919-661-5801 email: website: BANNER PRINTING 8 mil Gloss Posters - $1.25 sq/ft 4 year intermediate adhesive vinyl - $2.00 sq/ft Avery Cast Vehicle Wrap Vinyl with lamination - $4.00 sq/ft 48" x 96" Full Color Printed Coroplast Sheets - $25.00 each (minimum order 10 sheets) Laminated 30 mil. magetic signs - $5.00 sq/ft 15 oz Backlit Flex Faces (Printed Both Sides) - $3.50 sq/ft Wholesale Digital Printing Now Printing 16' Wide Seamless Up to 1,000 dpi High Definition / White Ink Printing / 3M MCS Warranty 3M IJ180cV3 with 8518 Laminate as low as $3.00 sq/ft SBOCTMarketplace.indd 74 9/15/17 10:40 AM Building Your Impressions C O N T I N U E D

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