Sign & Digital Graphics

November '17

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SPECIALTY IMAGING DIGITAL GRAPHICS I nstalling a sign outdoors takes some plan- ning and creativity to capture the attention of drivers glancing at the roadside and pedes- trians going by buildings at obviously slower speeds. Either way, the messages on the signs have to be read quickly, resulting in additional requirements that indoor signs do not have. "The biggest problem I have with way- finding that I find from a sign design per- spective is people want to put too much on a sign," says Jim Brown, exterior products manager of Takeform, a wayfinding consult- ing and fabrication company in Medina, New York, in business for 20 years. "They don't need all the information on a sign; it could be detrimental." Brown says a line or two often is better than a paragraph of information. "The sign needs to be functional. It has a job to do, and you need to let it do it," Brown says. "You have to deter- mine where you want to get people, where you want people to go." E X T E R I O R W A Y F I N D I N G Effective Outdoor Wayfinding Proper planning and design for attention-grabbing exterior wayfinding signs B Y S H E L L E Y W I D H A L M Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writing and editing service based in Loveland, Colorado. She has more than 15 years of experience in communications and holds a master's degree in English from Colorado State University. She can be reached at or 54 • November 2017 • S I G N & D I G I T A L G R A P H I C S LECOM Health Senior Living Center in Erie, Pennsylvania. (Photo courtesy Howard Industries)

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