Sign & Digital Graphics

November '17

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S I G N & D I G I T A L G R A P H I C S • November 2017 • 55 One way to do that is to start with an exterior site survey of the area where the sign will be placed, says Bill Freeman, vice-president of architectural sales for Howard Industries, a sign manufactur- ing company in Fairview, Pennsylvania. "The best practice is to view the site as a 'first-time' visitor," Freeman says. "Once all of the site data is collected, you are able to recommend signage place- ment and messaging." Freeman recommends assessing traf- fic patterns for both vehicles and pedes- trians where applicable, photographing the area of the sign's placement and mak- ing note of any points along a travel route where navigational decisions need to be made. The decision points can include a T in the road, an entrance to a property or the outside of a building, Brown says. Exterior wayfinding signs may give directions, offer a directory or present a site plan with a list of the buildings on the property, he says. The Content of Exterior Wayfinding Signs The content of the signs needs to help with the decision process, taking into account things like viewing dis- tance versus the speed of traffic and if the signs are geared to an audience of drivers, bicyclists or pedestrians, Brown says. The design for a roadway sign with higher speed limits will require larger letters for that proper viewing than a sign for a lower speed area. "There are legitimacy charts to deter- mine the height of the letters versus the speed you're going," Brown says. The font is an important consider- ation, as is what the copy will be made out of, Brown says. "Obviously, you want to use a font that's legible," he says, recommending avoiding fonts with fancy script or that are hard to read. "For the actual body of the sign giving directions, you want to be able to read it, as opposed to having it just look pretty." For optimal readability, signs geared to drivers should be placed perpendicular (Photo courtesy Howard Industries) An internally illuminated main identity monument cabinet at Pride Pak, Inc, in Medina, New York. (Photo courtesy of Takeform)

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