News@MF-Issue 47 - UK

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2 @ In our five-year transformation plan – known as MF Growing Together 5 - we are focused on growth for our customers, growth for our dealers and growth for Massey Ferguson. By working together, we can grow together. We live in a world characterised by a challenging geo-political environment and dramatic variations in commodity prices which directly impact on farmers' incomes and investments. However, the overall long-term trends for agriculture remain positive. Massey Ferguson is fully aware of the requirements of the new generation of farmers and our key mission is to be a reliable partner and provide clear solutions to your farming business needs. With the full backing of our parent company AGCO, the new MF Growing Together 5 (MF.GT5) strategy is based on six core game-changing actions covering customer support, distribution, product, manufacturing, employee and internal company development, as well as a transformation in our digital processes. We are already seeing the results! You can read more about it inside this issue. Most important is the total focus on you, the customer. Throughout our operations - from our new product design and engineering to our plants, processes, communications and company culture - the customer is at the centre of everything we do. We will be looking closely at enhancing our communications and contact with farmers to ensure a seamless customer journey throughout the product life-cycle and at every touch-point with Massey Ferguson. We offer a great quality, full-line of farm machines and provide a full set of innovative business-orientated services and solutions. Our MF.GT5 plan has been developed to create more value. By this I mean, more added value for all of us – customer, dealer and manufacturer - so that we can all benefit from a healthy and sustainable return on our investments. And talking of investment, we have recently announced the acquisition of more land and buildings adjacent to our Beauvais manufacturing facility in France which will see further expansion and improvements at the site. There are busy times ahead and we look forward to continuing to work with you in growing your business. Thierry Lhotte Vice-President and Managing Director, Massey Ferguson, Europe and Middle East 5-year strategy emphasises growth for farming community Thierry Lhotte

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