November '17

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12 • RV PRO • November 2017 rv-pro.com S H O W C O V E R A G E W hat do Vice President Mike Pence, a mechanical bull ride, camping gear, TED-style talks, a pub crawl and the latest RVs all have in common? Answer: They will all be a part of the 55 th Annual National RV Trade Show, scheduled for Nov. 27 to Nov. 30 at the Ken- tucky Exposition Center in Louisville, Ky. RVIA show organizers are taking a multi-pronged approach to generating interest for this year's event, including lining up a list of distinguished guest speakers, providing many educational courses for dealers and service technicians, offering a variety of social events and, of course, playing host to a large assortment of RV manufacturers and suppliers, all under one roof. Those efforts seem to be paying off, based in part upon pre- liminary show registration numbers and the amount of taken exhibit space. As of late September, the number of registered show attendees was running about 20 percent ahead of the same period 2016, according to Jeremy Greene, RVIA marketing director for trade shows and events. "It's on fire right now," he says of registrations, adding, "We're really driving home the message of the value proposi- tion for this show." Meanwhile, exhibitors have claimed more than 1 million square feet of show floor space, up from about 730,000 square feet in 2011, when the industry was coming out of the Great Recession. The increase in exhibit space is being driven by a combina- tion of factors, including existing manufacturers and suppliers taking more space, but also a number of new suppliers from outside the traditional RV arena planning to exhibit, according to Liz Crawford, RVIA senior vice president of trade shows and events. Those new exhibitors – which sell products such as camping and outdoor equipment, pet products, furnishings, and solar and wireless equipment – will exhibit their wares in RVIA officials say they have made a concerted effort to increase the value proposition for this year's National RV Trade Show. By Bradley Worrell The 55th annual National RV Trade Show is scheduled for Nov. 27 to Nov. 30 at the Kentucky Exposition Center in Louisville, Ky. PHOTO COURTESY OF THE LOUISVILLE CONVENTION & VISITORS BUREAU A Bigger, Better Show

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