November '17

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66 • RV PRO • November 2017 rv-pro.com R V M A N U F A C T U R E R S ELKHART, Ind. – With all the consolidation among man- ufacturers that has taken place over the past five years or so, it seems that every time a serious competitor begins to make waves in the rankings, that competitor soon becomes the next target of a buyout. But with deep pockets, popular nameplates and an eye toward gaining market share in the motorized segment, REV Group has been an active player in buying some of those smaller but growing manufacturers. Under the guidance of President and CEO Tim Sullivan, REV bought Renegade RV, a manufacturer of Super C coaches, and Midwest Automotive, a manufacturer of luxury Class B motorhomes. Those two brands join Holiday Rambler, Fleetwood, Amer- ican Coach and Monaco to form a solid competitor across every class of motorhome. During Open House Week, REV introduced 12 new product models across the six brands, keeping sales reps and REV Rec- reation Group President Jim Jacobs hopping to keep up with curious dealers looking to fill their lots. During a lull in the action on a steamy Thursday morning, Jacobs took a brief break to talk with RV PRO about where REV has been, where it is going and what might be on the horizon for the manufacturer. One Big(ger) Family If the leaders at REV Group had been content to sit back with their iconic brand names and just watch them perform, that course of action probably could easily be considered pru- dent, the way things were going right after the Great Recession. But that was never the plan. And when, in 2015, the former Allied Specialty Vehicles brought Jacobs on as president of its Recreation Group, a more aggressive course of action was set in motion. Allied soon became REV, and by the end of 2016 was in full expansion mode, bringing in two manufacturers of vehicles that, at that point had not been part of the REV Group offerings. It's only right, then, that 2017 not only saw those brands integrated into REV, but also saw REV begin to offer its own Class C nameplate for the first time in years with the Hershey With two recent acquisitions and a re-entry into the Class C diesel market, the motorhome manufacturer hopes to gain market share as the boom times continue. By Travis O. Pryor The Monaco Marquis luxury diesel pusher made a good splash among dealers at Open House Week. PHOTOS BY TRAVIS O. PRYOR AND CHRIS CIETO REV on the Rise

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