Houseboat Magazine

2013 Media Kit

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Houseboat Magazine offers you the complete multi-media package you need to reach qualified buyers 2013 ADvERTIsIng RATE cARD Spread (bleed) 16.25" x 11" Full Page (bleed) 8.25" x 11" 7.083" x 10" Full Page 2/3 Vertical 4.667" x 10" 1/3 Vertical 2.25" x 10" 4.667" x 7.333" 1/2 Island 1/2 Horizontal 7.083" x 4.833" July/Aug 1/3 Horizontal 7.083" x 3.167" RATEs - PRInT ADvERTIsIng FOUR COLOR 1X Full Page Two-Thirds Page Half Page Third Page Sixth Page Back Cover Spread 3X 6X 3569 3455 3340 2985 2885 2785 2149 2060 1975 1582 1495 1407 880 800 RATEs - DIgITAL On-LInE Enhanced Listing Banner/Tower Ads ExTEnDED sERvIcEs 785 3965 3850 3736 6725 6495 6266 Sept/Oct Nov/Dec PAgE sIZE sPEcIFIcATIOns Magazine Trim Size: 8" x 10-3/4" Full Page Live Area: 7-1/16"x 10" Spread Live Area: 15-1/8"x 10" Spread Bleed Size: 16-1/4"x 11" Full Page Bleed Size: 8-1/4"x 11" Binding Method: Saddle Stitched 350/per year AFTERMARKET 1100/per year cALL TODAY FOR A QUOTE! sEcTIOn Call for rates. Harris Publishing offers a full line of marketing services including: Direct Mail, Brochure Design & Printing, Catalog Design & Printing, and E-mail Blasts MECHANICAL REQUIREMENTS Materials MUST be submitted in electronic format. If you need assistance in this matter, please contact your sales rep. FOLLOWING ARE GUIDELINES IN SUPPLYING YOUR MATERIALS: PHOTOS: Tiff preferred, EPS acceptable. All files RGB. Never CMYK. All photos should be provided at 350 dpi. Internet Web photos at 72 dpi are not acceptable for print media. Artwork: Adobe Photoshop, Adobe Illustrator (Mac, PC) all text converted to outlines. ARTWORK: Adobe Photoshop, Adobe Illustrator (Mac, PC) all text converted to outlines. All files must be CMYK. No RGB. ADS: Indesign; NO PageMaker. Include ALL fonts (printer and screen). Also send all artwork and photos. All files must be CMYK. No RGB. High- resolution (350 dpi) PDF files are also acceptable. Two color ad material must be supplied as four color process. Magazines are printed at 175 line screen. greg Larsen | 208-542-2216 glarsen@harrispublishing.com MEDIA SUPPORTED: CD, DVD, e-mail, FTP. Contact your account executive for e-mail and FTP address. Harris Publishing, Inc. is not responsible for electronic files that print incorrectly due to problems with your file. We reserve the right to substitute fonts in such cases where the fonts are not supplied with the ad file. Fonts will be chosen to match as closely as possible. COMMISSIONS: 15 percent to recognized agencies for agency-supplied ads. NOTE: Publisher will charge for additional make- ready costs, including layout, typesetting and scans. Production will be billed at cost. Publisher will not honor advertising agency's 15 percent commission if any account remains unpaid for 90 days. Inserts/Polybag/Direct Mail/List Rental: Visit with your account executive for details and pricing. Advertiser Index provided for all advertisers. TERMS AND CONDITIONS Print cancellations not accepted after closing date. Online cancellations can be made anytime subject to short rate and per-day adjustments. All advertisements are subject to acceptance by Terri Duncan | 208-542-2240 terri@harrispublishing.com 5/9/2013 7/11/2013 9/12/2013 5/16/2013 7/18/2013 9/19/2013 cIRcULATIOn READER PROFILE EAcH IssUE: Age: 70.8% are between the ages of 41-60* Renters: We have access to 8,500 people who have rented houseboats in the last three years* *Our total controlled circulation goes to a highly targeted and effective audience of avid boaters. We research and invest in multiple mailing lists that are comprised of boat owners, recent boat purchasers, and state boat registrations. This targeted distribution insures that your advertising message reaches a qualified and motivated audience which adds value to your advertising investment in Houseboat magazine. publisher and the advertising contract is therefore deemed to have been entered into in Idaho Falls, Idaho, and governed by the laws of the State of Idaho. Both publisher and advertiser consent to that jurisdiction. Orders are accepted subject to the terms and provisions of our current Advertising Rate Card, which will prevail in case of any inconsistency or conflict with advertiser's order. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher. Publisher is not responsible for the content of advertisements nor for claims arising from contents of advertisements. Publisher will not honor advertising agency's 15 percent commission if any account remains unpaid for 90 days. Should any monies required to be paid hereunder not be paid as set forth in the invoice, the advertiser shall pay publisher, in addition to the monies owed, a delinquent charge equivalent to the maximum legal rate of interest and expenses of collection including attorney's fees. Should reproduction materials for scheduled advertisement fail to arrive by deadline date, publisher reserves the right to repeat most recent material on hand. cOnTAcT A sALEs REPREsEnTATIvE TO ADvERTIsE: chris searle | 208-542-2208 chriss@harrispublishing.com 6/12/2013 8/13/2013 10/15/2013 1/6 Horizontal 4.667" x 2.333" 1/3 Regular 4.667" x 4.833" 1/6 Vertical 2.25" x 4.833" 1/12 Page 2.25" x 2.333" 2/3 Horizontal 7.083" x 6.667" DEADLInEs Issue Jan/Feb Mar/Apr May/June Ad Space Ad Material 10/25/2012 11/1/2012 1/10/2013 3/7/2013 1/17/2013 3/14/2013 Mail 11/28/2012 2/14/2013 4/9/2013 25,000 Ownership: 75.6% currently own a houseboat*

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