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12 Examples of Exceptional Customer Experiences_FINAL

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12 EXAMPLES OF EXCEPTIONAL CUSTOMER EXPERIENCES 2 Loyalty. Engaged. 2 INTRODUCTION In today's competitive retail environment, it's not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers' profiles, behaviors and needs, so that brands can deliver them more relevant experiences.

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