Printwear

December '17

For the Business of Apparel Decorating

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What Wear Wear 36 || P R I N T W E A R D E C E M B E R 2 0 1 7 A s 2017 comes to a close, we begin to look ahead to the start of the New Year. In the apparel decoration in- dustry, many practitioners and business owners already have their calendars marked and ready for 2018, closing out their books for the previous year and preparing for an influx of new business. For most shops, keeping a close eye on apparel trends helps them stay current with their customers' needs, and possibly introducing those clients to up-and-coming looks they may not even be aware of yet. For our year-end issue, Printwear asked industry voices to share their insight on what they see as emerging apparel trends in 2018. NEW APPROACHES As garment fabric technology evolves, the construction of a classic T-shirt or hoodie tends to follow suit. Greg Brown, Citadel Brands, notes that many styles and brands continue to break away from an entirely cotton-based model. "I do think (in 2018) you're going to see a continual brand-build not only in performance fabrics, but 100 percent polyester, as well as the 80/20 cotton rich fabrics," says Brown. As for silhouettes, current and upcoming designs now lean toward a unisex look, Mark Seymour, Next Level Apparel explains. Boxier, longer, and looser-fitting cuts shift the look of a classic men's T-shirt into women's sizes. The effort to create more diverse looks for wom- en's basics has also opened the door for looks like drop tails with a scooped neck. Be it outerwear or basics, some unisex looks now hinge more on the idea of functionality. Brown cites the letterman jacket as a common product in this category. Typically an item seen in the team wear and spirit wear markets, the style has grown to accommo- date men, women, and even children's sizes. As for its wide popularity, the jacket construction gives Emerging Apparel Trends for 2018 B Y M I K E C L A R K to Right: Women's looks continue to evolve in comfort and style. (Im- age courtesy Next Level Apparel) Below: The flan- nel shirt works well as a statement piece for companies focusing on messages of sustainabil- ity and outdoor lifestyles. Flannel and checked- pattern shirts continue to grow in popularity for decorators. (Images cour- tesy Backpacker Apparel)

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