RV PRO

December '17

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During the depths of the Recession (2008- 2009), RV builders were selling more diesel-pow- ered Class A's than gas-powered ones, according to Stat Surveys (see Figure 4, on page 18). Coming out of the Recession, however, gas-powered motorhomes made a quick spurt ahead and they're now out- selling diesel by a ratio of 2-1. Or, are they? The numbers from Stat Surveys clearly support that conten- tion. However, data from RVT.com, North America's leading online RV buying service, suggests those figures could be mis- leading. (See related story, "RVT.com: Diesel Beats Gas in Searches" on page 14.) "The price point that diesel pushers have gone to has priced a lot of people out of the market," Tim Tiffin, general manager for Tiffin Motorhomes, told RV PRO in a June 2017 article on the state of the diesel motorhome market. He reckons the Figure 1 Class A Market Share Leaders* 1. Thor Industries . . . . . . . . 35% 2. Forest River . . . . . . . . . . . 15% 3. REV Recreation . . . . . . . 14% 4. Winnebago . . . . . . . . . . 14% 5. Tiffin Motorhomes . . . . 13% All Others . . . . . . . . . . . . . . . 9% * Through Aug. 31. Source: Statistical Surveys rv-pro.com December 2017 • RV PRO • 11 Thor Motor Coach is the undisputed king of the overall Class A market with a 35 percent market share, according to Stat Surveys (see Figure 1 above). Pictured on page 10 and at left is the RV maker's Venetian diesel pusher, which is built on Freightliner's XC-R Raised Rail Chassis and comes standard with a plethora of features and amenities, including full-body paint and gel-coat sidewalls, many residential-style appliances and polished porcelain tile flooring. number of dealers carrying pushers has declined, as has the number of manufacturers. The mean retail price (half above and half below) for diesel pushers in 2016 was in the $230,000-$240,000 range, according to Stat Surveys. Some OEMs consider this the so-called "sweet spot" for diesel. That crucial price point for Class A gas units is much lower. Year in, year out, five OEMs stand out from the diesel crowd: Tiffin, TMC, Newmar, REV Recreation Group and Winnebago

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