December '17

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rv-pro.com December 2017 • RV PRO • 15 Same-day Shipping No Distributor Mark-ups 3-year Warranty ORDER TODAY: 260-768-7990 www.pinesrvrefrigeration.com REPLACEMENT COOLING UNITS dealer-direct Thor Motor Coach: The King of Class A's One out of every three Class A motorhomes sold in North America is a Thor product, thanks in part to the broad selection of TMC brands and large dealer base. The rankings, according to Stat Surveys, aren't even close. Thor's TMC "owns" the Class A market with a 34.5 percent market share through August. Thor has held the top spot for several years and got a boost last year with the purchase of Jayco, which offers several Class A motorhomes. TMC's leading Class A gas brands are A.C.E., Hurricane and Windsport. They were all in the top six sales positions among all brands through August, according to Stat Surveys. On the diesel side, the entry-level Palazzo is TMC's best-selling brand. MSRPs run from $218,883 to $221,448. Forest River was a distant second with a 14.5 percent share. REV, Winnebago and Tiffin were all less than 1 percent behind. "We're seeing a lot of strength in our overall retail sales num- bers," says Jonathan Krider, vice president of marketing. Built on a Ford F-53 Chassis, the A.C.E. remains TMC's leading Class A and is the nation's top selling gas-powered A. New for 2018 is the 32.1 floorplan that features two full bathrooms. A.C.E. MSRPs range from $119,925 to $130,425. "We see a lot of strength, especially in the smaller brands, such as the Axis and Vegas lines, which compete against a lot of manufacturers in the C market," Krider says. These gas-powered recreational utility vehicles, or RUVs, are built on Ford E-450 Series chassis and remain unique in the RV industry. Both brands have been introduced within the past five years and offer a more contemporary look and feel than traditional A's, he notes. "They're attracting a lot of first-time buyers, but also some RVers coming out of larger A's who want to downsize but still get all of the value of a C in a small A package." MSRPs for Axis and Vegas run from $113,700 to $121,200. Krider says there's a growing demand for smaller Class A units, like the Axis and Vegas, which run from 25½ feet to 26½ feet in length, that can handle the tight constraints of national park camping but offer everything needed to boondock. That being said, TMC is now building a Vegas floorplan that runs 27 feet long. Diesel's Appeal Continues Krider says the high-profit diesel segment has grown, but not as much as the gas segment. TMC's leading diesel Class A brands are the entry-level Palazzo and the new Aria. As a reflection of

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