December '17

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20 • RV PRO • December 2017 rv-pro.com D E A L E R S O n a wall inside Garfield, Minn.-based Steinbring Motorcoach, surrounded by numerous awards for sales and service, modestly hangs a very special document. That document – a bill of sale dated Oct. 11, 1917, and backed by Morris National Bank for an upstart outfit named Steinbring Bros. – documents the sale of three horses, buggies and assorted equipment and a grand total due of $2,220.53. The business owners used the proceeds of that sale to start selling vehicles with motors. That, in turn, marked the modest beginnings of what is today one of the largest Newmar Class A motorhome dealers in the country. When the three original Steinbring brothers – the forebears of current and third-generation owner of Steinbring Motorcoaches – made that purchase in 1917 they could hardly have known that 100 years later they'd still be a thriving and growing – albeit much different – operation. Once a seller of horse and buggies, Steinbring Motorcoach has evolved into a premier retailer of Class A and Class B motorhomes. By Jake Rishavy A Century of Service PHOTOS COURTESY OF STEINBRING MOTORCOACH But for all that has changed – from horse and buggies to Class A motorhomes packed with the latest cutting-edge technolo- gies – a few critical foundational elements have never changed, according to Jon Steinbring, who represents the third generation of family ownership for the dealership. "I started out dusting bins back in junior high, then moved to the wash rack and over time began to work my way up through the store, through nearly every department," he says. "I learned a great deal about the business from working alongside my grandfather, Andy, and my father, Robert.

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