December '17

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34 • RV PRO • December 2017 rv-pro.com S P E C I A L S H O W C O V E R A G E us first with new products they want to show and release into the market," Spaulding says. "We'll highlight those products in the sea of booths so they have a chance to stand out and be recognized. Dealers can get introduced to the products, then visit each supplier's corresponding booths for more information. That's a new focus for us this year. "We're also doing something new with the Model Store, where we always demonstrate ideas that will improve the display and performance of dealers' retail spaces for both service and aftermarket parts. Our merchandising manager will use space this year to highlight ways to infuse technology solutions, which will be new for our guests – it will be a lot of show-and-tell and experiential. We're delivering a different level of engagement versus just walking around a model store and looking at shelves of products. We'll have a lot of things that can be touched that will provide an experience interesting and exciting for everyone." With the number of new products and suppliers that NTP- STAG brought on in 2017, the show floor will be as big, if not bigger, in 2018, with a broader range of products. "There are a lot of new players in the industry who might not be as big as others, but they're introducing new products into our market space as it continues to show economic promise — and that bodes well for everybody," Spaulding says, adding that NTP-STAG is modeling show expectations and number of reserved rooms for increased attendance this year. The Expo also will build upon the success of the event's "Power Hour" pricing specials on the show floor. "They generate a lot of excitement and interest," he says. "The entertainment element infuses fun and adds to the whole Expo experience. Power Hour offers our guests great oppor- tunities to purchase premier products at great prices and we're going to continue with that tradition in Texas. Attendees will be thrilled with what we have teed up. The suppliers that take advantage of it realize significant benefits from participation with boosted booth traffic and generating interest in their products. It's a win-win for everybody." NTP-STAG's digital ordering system also will be on center stage after debuting two years ago at The Expo's New Orleans event. "We've had some great feedback and made some modifica- tions to the program and how it is accessed by making it avail- able on any device, from a tablet and laptop to a smartphone," Spaulding says. "There's also a lot of benefit and value in using the electronic ordering tool on our website, which sparks dealers to think about their show-buying experience and planning in advance of the show." Dealers can review their purchase order history over the past year online and start building their shopping cart based on their expected needs for the window of buying opportunity at the show. The shopping cart stays active, so when guests arrive on the show floor they place a code into their online ordering app and it pulls the loaded cart information and populates it with show prices. "It really speeds up the decision-making process and opti- mizes their time and less time shuffling papers," Spaulding says. NTP-STAG exhibits drew good traffic at last year's show. The distributor will again offer Power Hour discount pricing at the upcoming show.

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