December '17

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rv-pro.com December 2017 • RV PRO • 35 "Our goal is to eventually move away from paper, and based on past results, I think we'll get there fairly quickly." The Expo will have more breakout rooms in 2018 than it has had in the past, with 36 supplier seminars featuring a broad variety of products, how to sell, merchandising strategies and more. The Pro Education Series (PRO) will highlight dealer management best practices and focus on how products are delivered to customers and how cus- tomers shop for them. "It will have an 'omni-channel' mar- keting approach that will cover print, digital, retail, social media, supply-chain management and sales training, all of which play a critical role in connecting with consumers to educate them about products using various communication tools," he says. "It will be easily accessible information that can be implemented by dealers large and small." Once the show ends at 5 p.m. on Jan. 23, there will be a reception and carnival in the Gaylord's central rotunda with a Western theme, featuring a band, games, dancing and food and drink. Arrow Distributing Bets on IP Casino in Biloxi, Miss. The Arrow Distributing Show is set for Jan. 16 and Jan. 17 at the IP Casino Resort & Spa in Biloxi, Miss. The AAA Four Diamond venue offers eight restau- rants with a range of dining experiences, 1,100 rooms and suites, a 70,000-square- foot casino, 1,600 slot machines, 60 table games, a 1,400-seat theater offering reg- ular headline entertainment and 73,000 square feet of meeting and connection space, plus a salon and spa. "We have our show there for many reasons," says Andy Mullin, vice pres- ident of Arrow Distributing. "It's near our Louisiana branch and allows many of our dealers the ease of driving to the show. We change venues every few years so dealers can go new places. We like to pick a venue that is exciting and that our customers will enjoy." Mullin says he expects exhibitor space www.strombergcarlson.com • "No Sweat" trailer hook-ups • 2-year Warranty on All Jacks to Protect your Investment 2500 POUND CAPACITY 5000 POUND CAPACITY 3500 POUND CAPACITY

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