Sign & Digital Graphics

December '17

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Page 20 of 88

ELECTRIC SIGNAGE T here are good reasons why every- one can read the "E" at the top of the eye doctor's chart. First, it's the big- gest, most prominent letter on the dia- gram. Typically, it doesn't even require a pair of corrective lenses to identify its shape. Similarly, to see high-impact, edu- cational messaging, people should not Eyeing EMCs Studying the latest in EMC technology and the sign maker's role B Y R Y A N F U G L E R Ryan Fugler is a free- lance writer and for- mer editor of Wraps magazine. He can be reached at rnfugler@ with ques- tions or comments. 16 • December 2017 • S I G N & D I G I T A L G R A P H I C S have to squint. If they do, the message probably won't be very effective, and the viewer will quickly lose interest. On the eye chart of signage, E might represent electronic message centers. These brightly lit, larger than life LED- illuminated signs typically come with large spaces for scrolling messages and advertising, as well as a solid and notice- able structure to emphasize the content, and serve as standalone structures that make them nearly impossible to miss in their environments. Along with these characteristics, in general, EMCs have become more advanced, more versatile, and easier to use. EMCs can serve as community landmarks as they provide important and timely infor- mation. (Image courtesy of ThinkSign Inc.) M E S S A G E C E N T E R S

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