Sign & Digital Graphics

December '17

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S I G N & D I G I T A L G R A P H I C S • December 2017 • 17 "E M Cs come in a variety of sizes, resolutions and configurations that can benefit any business or organization," says Ben Barr, regional sales manager, Watchfire Signs. "LED displays offer a vibrant advertising method for draw- ing in customers or targeted audiences within proximity to a location." Because of these qualities, EMCs are being used in a variety of different ways, and in many more venues than ever before. EMCs in Action In past years, one might only see a message center at a highly trafficked location; now they are popping up in many places. "LED displays are growing in popu- larity in many business verticals and industries," suggests Paul Hughes, national sales manager, ThinkSign Inc., Louisville, Kentucky. "You can cover a building with LED mesh, you can show high resolution content and videos now, but we've seen a large increase in the number of businesses purchasing EMCs for their on-premise advertising. The ROI is tremendous because of the exposure to customers and attention it brings." The list of potential homes for EMCs continues to grow. "Financial institutions, (convenience) stores, retailers, restaurants, healthcare entities, municipalities, car washes, stor- age, houses of worship, and nonprofits," recites Jess Bern, a strategic marketing manager for Daktronics Inc., Brookings, South Dakota. "Virtually any organiza- tion with the desire to display promo- tions to increase sales or attendance at events is a great customer for an EMC." "The old days of the scrolling light- bulb marquee are behind us," Barr says. Jonathan Steede oversees more than 500 displays for Kwik Trip. He works with seven to nine different sizes, both mono- and full-color. (Image courtesy of Daktronics)

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