Sign & Digital Graphics

December '17

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20 • December 2017 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE allow for better assessment on what should be allocated for the application and budgets." • Maintenance and Management—To start, "Proper installation is a must," says Hughes. "Proper power, ventilation and grounding are crucial to a long LED sign life. With those confirmed, your focus should be on how to best present your message to your audience. Every busi- ness and environment is unique, so the sky is the limit." Being a sign maker means being accountable for the sign's functionality after setting it up for the end user. "As the sign provider, you are respon- sible for installing the display and getting it up and running for the customer," says Bern. "Some manufacturers offer instal- lation support to assist you. After that, you can rely on the LED sign manufac- turer to provide the customer software training, content best practices, and con- tinued education to ensure they get the most out of their new dynamic advertis- ing technology." Providing follow-up calls is also a good practice for sign shops to show they are committed to clients and care about the quality of their offerings. "You also need a plan to provide con- tinued service for that customer," Bern Early's Farm & Garden Centre in Saskatoon, Canada, experienced higher traffic and sales based on the brands advertising, and comment that, "It's so simple to use." (Image courtesy of Daktronics) continues. "With some LED sign manu- facturers, you can handle service yourself, or lean on the manufacturer to handle service. Look for manufacturers that provide a product warranty, local support reps, access to parts, a help desk as well as online support and manuals to guide you when you need assistance." Embracing Advancements "Technology advances quickly," says Hughes, "and LED technology is no exception,". "Demand for higher resolu- tion displays is increasing. Just a few years ago, the choice was between 25mm and 20mm pixel spacing, and today it leans more toward 16mm or 10mm. Higher pixel density means higher resolutions, and there are fewer limitations when it comes to content, adding value to busi- nesses." Speaking of content, that's the com- ponent that EMC customers rely on to ultimately generate revenue from the sign. Without great content, the entire signage project is sunk. "Today's LED signs are capable of more flexible programming that can optimize how sign owners advertise," explains Barr. "With the latest, most efficient software on the market, sign content can be programmed years in advance, and updated in minutes in response to changing market conditions. Today's content management software integrates with social media feeds for maximum advertising impact." The software piece is what drives the content to the screen and allows for adjustable, customized messaging. "As for software, users want a great experience," Bern says. "They are looking for more cloud-based software options that enable them to operate the display anytime, anywhere, using any internet- connected device—smartphones, tablets, laptops, and desktops. Content packages created by professional digital artists add to a good software experience." This all goes back to having a sharp, reliable platform in which to display the content. With so many individuals accus- tomed to seeing high-quality images on

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