Sign & Digital Graphics

December '17

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34 • December 2017 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS print market segments continue to blur, the new normal is for print service pro- viders (PSPs) to offer a full spectrum of print offerings ranging from retail pro- motional graphics, decals and banners, to all types of displays, folding carton and corrugated packaging. "To meet this incredibly diverse range of finishing demands efficiently and therefore prof- itably," she says, " PSPs need specialized tooling and automated workflows that encompass all phases of production—no matter the specific finishing process or application." Roden says that it is precisely for this reason that Zünd continues to focus on adding capabilities and workflow auto- mation to its modular systems. "For example, a user can take the original digital cutting system they purchased for processing output from their flat- bed printing device and adapt it to meet increased demand in textile applications by adding a cradle feeder and Zünd's Cut & Seal Laser Module. Another user may want to expand on their routing capa- bilities with the powerful 3.6k W router and automatic tool changer. All of these components can easily be added, thereby eliminating the need for purchasing additional equipment and maximizing the ROI on their existing cutting system." More Demand from Clients George Folickman, director of busi- ness development for digital finishing, Esko, Miamisburg, Ohio, points out that these types of machines are popu- lar now because of pressure from the market. "With more companies moving into wide format, it is driving the need for more creative jobs or projects as a service. Almost any company can do a good job printing on a board and cut- ting a rectangle. However, there is con- stant pressure for our customers to seek higher margins by creating higher value products." Folickman says that they are seeing companies that have advanced from just rectangular cuts or 2 D contour cuts to offer the end customer more creative, The Braille tool is loaded with clear acrylic "Braille spheres" that are inserted into small holes. (Image courtesy of Esko) The new MCT VersaTech2 shown here with automated sheet feeder. (Image courtesy of MCT Digital)

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