Sign & Digital Graphics

December '17

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WRAPS DIGITAL GRAPHICS I t's no wonder that Las Vegas, the epi- center of everything that is larger than life about America, might also be on the cutting edge of full-scale building wraps. If you've visited Sin City in the last few decades, you've probably watched the trend emerge and the technology change—as those 50-foot-tall images of entertainers and shows gradually migrated from lit signage or billboards, and came to take residence on the surface of the hotels and casinos themselves. Those gigantic Vegas wrap jobs have started to appear across the United States, from massive movie or TV-related images on buildings in Los Angeles to gigantic B U I L D I N G W R A P S Can't-Miss Graphics Building wraps can dominate a city landscape B Y A N D Y S T O N E H O U S E Andy Stonehouse is a Colorado- based freelance writer. images on under-construction buildings, letting the public know about new busi- ness vacancies or condos for sale. And more than just vinyl wraps taken to their biggest possible utilization, build- ings can also be wrapped in less-invasive draping, which still provides the same advertising impact but can be more eas- ily removed—and are arguably easier to install, as well. And since visibility is still an issue for building occupants, both solutions provide their own positives and negatives for seeing outside from within, while the image itself is seen by the public. Joe Castellano, president and CEO of Color Reflections Las Vegas, has been involved in building wrap projects for years, and has become an expert in the field. His work can be seen in regu- A wrap project at the Las Vegas Design Center at the World Market Center dem- onstrates the scale possible. Color Reflections Las Vegas has had plenty of experience assembling building-sized vinyl wrap projects, with applications that sometimes last for years. (Photo cour- tesy of Color Reflections Las Vegas) 56 • December 2017 • S I G N & D I G I T A L G R A P H I C S

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