Sign & Digital Graphics

December '17

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58 • December 2017 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS that cover the entire length of a building, or reach up 40 or 50 stories." Those proportional details are criti- cal when undertaking a wrap that covers hundreds of feet of glass, concrete and metal surfacing, and can help make the very long output process a little easier to handle. Castellano says he works with his digital department to create a template that allows the advertising image to be scaled and broken up into more digest- ible chunks for easier installation. "We create a grid and in our shop, we're able to produce 50-inch-wide portions that are 20 feet in length. We integrate the crop marks and the panel numbers onto the sheets themselves, but they're never visible because the viewing distance is so long—and little imperfec- tions are a little easier to handle." A primary concern is output time for imaging, and while Castellano says any experienced print shop can do the work, he suggests doing a major project like a building wrap as a continuous print run, which can ensure consistency and simply make the most sense, considering the logistics. "Once we start a project, we go 'round the clock until it's done. That way, there's a much better chance that the color will be consistent, and you'll be able to keep track if a head blows out or if you have head rub on the image. We've found that a 20,000-square-foot output job takes between 12 and 14 hours." Installation is just like any wrap job, with the added drama of occasionally taking place a hundred feet above the ground. But Castellano says an installa- tion crew can easily adapt to the work, provided all the preliminary steps have been taken. That also includes freshly- washed windows close to the installation date, whenever possible. "Normally, you have a sled to stand on, and we'll provide the installers with ICL Imaging, a Boston-area imaging provider, was asked to provide a unique building wrap for an art project which required 16-ounce vinyl banner material, versus see-through mesh or adhesive vinyl. A crew of eight worked to lift the banner into place and secure it. Pieces of the banner were later reused by artists as tote bags. (Photos courtesy of ICL Imaging)

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